Erin Mills Town Centre
Realtors and Professionalism: Do the Two Terms Mix?
Just because all realtors are licensed doesn’t mean that all realtors are the same. There is a high turnover in this industry: I’ve seen people quit or lose their jobs, and, in the misguided belief that real estate is easy, jump into the prerequisite training and licensing programs. They become very surprised when they find out that this is actually a serious business where success requires a huge amount of dedication and hard work. When the money doesn’t come rolling in, they leave for greener pastures. Most of us working in this field today are independent contractors. We can be good or bad, new or experienced, honest or dishonest…but the bottom line is that we are each responsible for our own profit and loss.
The realtors who stick it out are typically the ones who work hard, give great service, get terrific results, and know that their success depends on giving their clients great value, often over and above the proverbial call of duty.
Certainly it’s true that some of our sales transactions come together effortlessly—and many more involve thousands of dollars spent on marketing a property, or countless hours spent driving people around for weeks or months looking at potential new homes. Those of us who are dedicated to our chosen profession lost track long ago of the number of times we’ve been up until the wee hours trying to make a deal come together, and we generally don’t take a lot of weekends off.
The Importance of Due Diligence
We check into the references of other service providers we hire – why should real estate be any different? Especially when your home is one of the biggest investments, if not THE biggest investment, in your portfolio. As a consumer you need to do your homework and hire the right realtor. Your best friend might want you to hire an uncle who just started selling real estate, but is he the right realtor for you?
You need to find out how many deals a realtor has completed in the last year, and how many of them were related to the kind of house you want to buy or sell. Talk to some of their clients to find out what their experience with this person was like. And what kind of a negotiator are they?
Realtors and Professionalism: Do the Two Terms Mix?
There are a lot of highly professional, ethical and conscientious realtors at work out there in this country today and I am sorry for the people who have run into less than the best operators. If you would like to find out whether or not I might be able to help you meet your real estate needs, and help you achieve your real estate-related goals, please get in touch. You can email me at scott@scottbrubacher.com or call me directly at 647-223-0237
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